Tea Market Review

 Top 10 Tea Companies in India



•      Hindustan Lever Ltd.

•      Tata Tea Ltd.

•      Duncans Industries

•      Wagh Bakri Ltd.

•      Private Label

•      Goodricke Group Ltd.

•      Golden Tips Tea Pvt.

•      Hasmukhrai & Co

•      Girnar Food & Beverages P ltd

•      Sapat Packaging Industries

Indian Tea Industry

—  Total turnover - Rs. 10,000 crores

—  Since independence tea production has grown over 250%, while land area has just grown by 40%

—  Total net foreign exchange earned per annum - Rs. 1847 crores

—  Labour intensive  industry

—  Employs over 1.1 million workers

—  Generates income for another 10 million people approximately

Market Structure

—  Monopolistic Competition

—  Number of Sellers :

—  Tata Tea

—  HLL

—  Numerous small players

—  Number of Buyers : Large

—  Marketers try to differentiate their product by varying marketing mix

—  Price is varied

—  Catering to regional tastes

—  Various Promotional Campaigns