Thursday, 18 August 2011

Tea Market Review

 Top 10 Tea Companies in India

      Hindustan Lever Ltd.
      Tata Tea Ltd.
      Duncans Industries
      Wagh Bakri Ltd.
      Private Label
      Goodricke Group Ltd.
      Golden Tips Tea Pvt.
      Hasmukhrai & Co
      Girnar Food & Beverages P ltd
      Sapat Packaging Industries

Indian Tea Industry
  Total turnover - Rs. 10,000 crores
  Since independence tea production has grown over 250%, while land area has just grown by 40%
  Total net foreign exchange earned per annum - Rs. 1847 crores
  Labour intensive  industry
  Employs over 1.1 million workers
  Generates income for another 10 million people approximately

Market Structure
  Monopolistic Competition
  Number of Sellers :
  Tata Tea
  Numerous small players
  Number of Buyers : Large
  Marketers try to differentiate their product by varying marketing mix
  Price is varied
  Catering to regional tastes
  Various Promotional Campaigns

No comments:

Post a Comment