Friday, 19 August 2011

Newspaper Distribution in India

·         The newspaper is a highly perishable product whose utility ends by afternoon and it has to be distributed under severe time constraints
·         The printed newspapers have to be dispatched to various agencies/distributors across various regions. Newspapers are transported in contract vehicles. At times multiple newspapers are carried in the same van
o   Public transport such as trains are also used at times for places which are far from printing facilities
·         The newspaper distributor/agency has the right to distribute the newspaper in their area. Their income based on a commission on the sale of every newspaper. The circulation is normally through salesmen appointed and salaried by the vendors
·         Hawkers, vendors and book stall owners are the last link of the supply chain before newspaper reaches readers. The hawkers' remuneration is also normally based on the commission system and is generally the highest in the entire supply chain

Overview of distribution structure adopted by newspaper companies

Role of each member in the distribution chain

Printing Press
The press prints the required number of newspapers for the day according to the production plan. It takes the template and layout from the design team and prints using high capacity advanced press machines that deliver the paper in packaged condition.
The packaged newspapers are transported through contracted vans or public transport to different distribution centers or agencies.
 Distribution Centre / Agency
The distribution centre or the agency is the place where the copies are received and handed over to various vendors and hawkers. The payment for the goods is on a daily basis.
Vendors and hawkers source their newspapers from the distribution centre or agency and deliver them to the readers. Vendors employ beat boys who have demarcated regions/housing societies, which they serve.