A movie is declared a hit when it earns revenues which equals at least twice the sum total of the following costs:
- The cost of promotion
- The cost of production
- The cost of distribution
- The cost of exhibition
A lot of money is at stake for various people such as the producer and the movie promoters. So, promotion activities are extremely important to help the movie in generating revenues.
Let us have a look at how various movie promotion activities are carried out:
Movie Trailers: In these, the interest-arousing portions of the movies are highlighted. These are shown as short audio-visuals on televisions and in movie theatres during breaks or before the scheduled movie show begins. They give the audience an idea of what they are likely to expect from a new/forthcoming movie with an attempt to highlight the central theme of the movie.
Trailer of Star Trek
Internet based promotion: Via the medium of the internet, a buzz or a hype is created around a forthcoming or new movie in the form of previews, early reviews, blogs and bulletin boards on online public forums. The main advantage of this channel is its cost-effectiveness and it is estimated that around 90% of regular internet users surf the net for movie related information. So this medium gives high visibilty at a low cost.
FM Radio: FM Radio is prominently used as a media partner to conduct on-air contests, to broadcast interviews with movie stars and for promoting songs/music of movies. The medium of radio generates a good deal of awareness about the forthcoming/new movies.